EPISODE 1
Bringing Joy with Jewelry, with Veda Kalro of Anamśa Designs
The name Anamśa means "unique, one without another." Once you hear how Veda Kalro makes her jewelry, it fits.
Three years ago Veda Kalro turned a lifelong love of stories into Anamśa Designs, a mother-daughter jewelry brand built on artistry, heritage, and human connection. In this episode Lois sits down with Veda to talk about how she and her mother design together across two countries, why she makes just one of almost every piece, and what it means to build jewelry someone will carry for a lifetime.
Both Veda and her mother come from a Montessori teaching background, and it shows in how they work: patient, observant, and led by the story in each piece. Her mother sketches the traditional heirloom designs by hand from India, while Veda brings a modern, contemporary eye from Dallas. Together they blend classic Indian craftsmanship like Kundan, Polki, and Meenakari with a versatility that lets you wear a statement necklace with a sari one day and a t-shirt and jeans the next. Veda calls it the fusion bridge.
Along the way she shares the trends shifting how younger and Western buyers think about jewelry, what her background in journalism and teaching taught her about storytelling, and why, for her, this was never really about selling. It was about sharing her art, her culture, and the joy of watching someone light up when they put on a piece.
Whether you collect, you're planning a wedding, or you just love a piece with a story behind it, this one will have you looking at your own jewelry box a little differently.
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0:32 Welcome to What a Gem, and meet Veda Kalro
1:02 Inside Anamśa Designs, the mother-daughter brand
3:15 How Lois and Veda met at the Dallas gem show
4:09 The fusion bridge, and why jewelry has no rules anymore
6:25 The trends changing what younger and Western buyers want
8:23 Imitation versus real, and why the quality is the same
9:41 Becoming an entrepreneur and learning as she goes
11:34 Journalism, teaching, and jewelry as storytelling
12:25 What India and the Taj Mahal taught her about design
13:48 Favorite motifs: the peacock, temple jewelry, and goddess Lakshmi
15:33 The pieces she couldn't part with, and the earrings that started it all
17:26 Her go-to stones and colors
19:44 Designing across two countries with her mom
23:46 Seasonal collections and stepping into bridal jewelry
26:25 What it's really like designing for a bride
28:53 Her favorite part of the whole thing
30:31 Where to find and buy Anamśa Designs
34:14 A story that stayed with her
36:53 Wrap up
Find Veda and Anamśa Designs
Anamśa sells through social media, an in-house studio in Dallas by appointment, and pop-up shows, including the German jewelry convention this October.
Instagram: @anamsa.designs
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